For those who don’t know me yet, let me quickly give you some context. My name is Hanne Vervaeck and I’m the COO of Thrive Themes, a profitable, bootstrapped software company with 50+ employees and tens of thousands of customers. 

At Thrive Themes we create WordPress tools to help solopreneurs and small businesses create a marketing focused website and sell their expertise online.

During the year, I spend most of my time planning and looking ahead making sure everyone is rowing in the same direction and course correcting along the way. 

But at the end of the year, I take some time to reflect back and write down what I learned and how I can take those lessons going forward. 

This however is the first time I’m publicly sharing these...

I hope reading this might help you learn the lessons without having to go through the painful learning curve or at least show you that you’re not alone in making mistakes and going through the ups and downs that come with running a business.

Alright, buckle in…

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Lessons Learned From Running a Multi-Million Dollar Software Company